Friday, December 01, 2006

Apple's 'switch' rates were underestimated

Now this really doesn't surprise me. I am asked constantly about Apple and the Macintosh platform.

From MacNN.com:
"Industry watchers may have underestimated the switch rates of Windows users who will purchase Apple systems after Apple unveils Mac OS X 10.5 Leopard with Boot Camp next spring. Research firm Needham & Co. today raised its price target on Apple shares to $115 from $90 to reflect a more 'realistic' reading of the switch rates as a result of the Mac's ability to run Microsoft Windows."