Monday, August 27, 2007

Belated Honesty: AT&T Stops Pretending To Be The Network With The "Fewest Dropped Calls"

Belated Honesty: AT&T Stops Pretending To Be The Network With The "Fewest Dropped Calls" - Consumerist: "AT&T is no longer claiming to be the network with the 'fewest dropped calls,' according to a company insider. The assertion was widely panned as a lie: 

The ad campaign, which launched last March, was based on a Telephia report that actually noted AT&T Wireless (then Cingular) did not have the most reliable network in New York, Chicago, Houston and Los Angeles. A recent JD Power report gives that honor to T-Mobile in most markets. Similarly, a report from Consumer Reports placed Cingular/AT&T at the bottom of their rankings for reliability and satisfaction. 

AT&T will instead boast that they have: 'more bars in more places.'"

No comments: