Entelligence: Time for Microsoft to tell a better Zune tale

Here's a great editorial from Engadget's Michael Gartenberg about the ad from M$ for the Zune Pass, and I think it makes a lot of really good points. Check out the full article, but here's a snippet...

Entelligence: Time for Microsoft to tell a better Zune tale: "What's wrong? First, it took a shot at Apple that felt silly -- after all, most consumers don't spend $30,000 to fill up their iPod (how much did it cost to fill yours?). Even if that's the case, buying a Zune Pass won't fill up an iPod either. Second, it started to make a value play that's real, but stopped short of actually making it."